Archive | News

You Don’t Need X-Ray Vision to See How You Can Help

We’re back with new stuff! This time Superman is leading the charge. Join forces with the Man of Steel and the Justice League to fight the hunger crisis in the Horn of Africa–and get exclusive Superman stuff along the way. Take the hunger crisis head on >

More than $150,000 raised in just over a month

Wow. You all are amazing. Our first crowdfunding campaign is over. In just a little over a month, you donated over $150,000 to our nonprofit partners – Mercy Corps, Save the Children and International Rescue Committee. You tripled our original goal of $50,000 in just three days. Check out this amazing map showing the cities […]

Turn Your Hometown into Hollywood

There are really no words. You guys continue to amaze us.  Every time we post new perks you guys snap them up. Hundreds of you have donated and selected some of our unlimited perks, like the exclusive Jim Lee t-shirt. Your donations are helping thousands of men, women and children in the Horn of Africa. […]

You’ve done it again

We set a goal of $50,000, but that wasn’t enough for you. So we challenged you to reach $100,000. We challenged you to provide enough food and lifesaving medicine for an additional 3,000 families, to ensure an additional 200 malnourished children could be nursed back to health and to put a mobile health unit on […]

We’ve Reached $50,000 – But It’s Not Over Yet

Unbelievable. We put out the call for heroes and you responded resoundingly. Thanks to you and more than 1,000 other DC Entertainment fans, we reached our $50,000 fundraising goal just three days after launching the first ever We Can Be Heroes crowdfunding campaign. Your incredible enthusiasm and support have inspired us to increase our goal […]

Introducing: A New Way to Get Good Stuff and Do Great Things.

Today is the day. It’s time to walk the walk. For every hero, there comes a day. A day when they step forward. A day when talk finally turns to action. Over 8 million people have had their lives affected by the hunger crisis in the Horn of Africa. It’s bad. And it hasn’t been […]

The Real Heroes Project

Heroes don’t only exist in comics or movies. In fact, everyone knows a real hero – a friend, family member, a co-worker, or maybe even a stranger – whose small act resulted in a big change. The We Can Be Heroes campaign wants to hear those stories.  Celebrate your everyday heroes today by participating in […]

Win Tickets to the Chicago Auto Show and See the Superman Kia Optima Hybrid!

Beginning with last October’s New York Comic-Con, DC Entertainment and Kia Motors have been showing off a series of Kia cars sporting designs inspired by the members of the Justice League and meant to help raise awareness of We Can Be Heroes. The Batman Kia Optima was unveiled at New York Comic-Con, with the Green […]

Daughtry Talks About We Can Be Heroes in People Magazine

Make sure you check out the interview with the musician and We Can Be Heroes ambassador Chris Daughtry on the People.com today. In the interview, Daughtry talks about family life as well as his commitment to the We Can Be Heroes giving campaign, commenting; “I always wanted to be a superhero… teaming up with DC […]

From Harm to Home – Spotlight on We Can Be Heroes Partner, International Rescue Committee

In 2012, the We Can Be Heroes campaign helped the International Rescue Committee (IRC) serve over 1.3 million drought-affected people in Kenya, Ethiopia and Somalia. Backed by funds raised through We Can Be Heroes, the IRC – one of the campaign’s three nonprofit partners – reached hundreds of thousands of mothers and children, treating acute […]